Search Engine Optimization

SEO and marketing strategy

Content marketing and SEO

SEO (search engine positioning) and content marketing are intimately linked. When a web page is optimized for the search engine, the purpose is to appear as high as possible in the ranking of Google and other search engines and, for this, along with technical and structural factors, the content of a page is decisive .

The Content Strategy: An Essential Effort

The content marketing strategy is the highest class in project management and, although it requires a large investment of time, it is essential to have it to achieve the company’s objectives through content. To examine the extent to which the objectives are being achieved, control and regular and constant monitoring are used. 

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Brand positioning and definition of objectives

Before carrying out any other action, you have to define what commercial and marketing objectives are pursued with the content marketing strategy. These must be common to all departments of the company (marketing and company go hand in hand).

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The Target Audience

Closely linked to the positioning of the brand and the objectives of content marketing is the definition of the target audience (or audience) that is intended to achieve with the strategy, not only in a general way based on sociodemographic data, but rather considering the user individual as a potential interlocutor .

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Inventory and Content Audit

Before analyzing the content, it is necessary to proceed to inventory ( content inventory ) the one that already exists to obtain an overview of the state of the matter. Through an audit ( content audit ) the quality of the texts is tested.

Our Blog Posts

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  • SEO strategies: 3 Important strategies that you are not implementing - There are many SEO Strategies to generate traffic to a website organically. Traditional SEO is losing a bit of strength to the detriment of the so-called holistic SEO. You must forget to look for an SEO positioning based on a single keyword and focus more your efforts on the so-called semantic positioning. Importance of SEO […]
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  • New trends in SEO strategies for 2019 - SEO or search engine optimization strategies evolve to adapt to the new trends of users when searching on the Internet. Although there are those who announced his premature death, SEO is a key marketing element that plays an important role in organic positioning . Do you want to know what are the changes that are […]
  • NEW SEO POSITIONING STRATEGIES FOR 2019 - Changes of strategies in Seo On Page 2019. In Seo On Page, to summarize, it will be necessary to make important improvements so that visitors have a better user experience and really find what they are looking for. The new web positioning strategies for 2019 will have to include the following -Amp. improve-load-speed-with-amp If you […]
  • CONTENT MARKETING: HOW TO IMPROVE SEO POSITIONING - It is no secret that it seems that now everyone begins to worry about the generation of relevant content, … using the now popular phrase “content is king”. Currently there are many companies that, either through a blog, or through social networks, strive to generate content that may become interesting for the user. What most […]
  • Content for SEO - All marketing professionals agree on the importance of maintaining content strategies and SEO in the same place, but very often they live apart as an ill-matched marriage. For what is this? Why should we move from content and SEO strategies to talking about SEO content strategies , all together? In this article we will tell you how to get these two […]
  • How to create a SEO-oriented content strategy - Nowadays it seems mandatory to have a content strategy , both for the level of updates to our website, as well as for increasing its size, and for all the semantics provided, which multiplies our chances of obtaining more search results. Certainly when talking to many small companies and websites that have implemented a blog […]
  • 10 TIPs on content strategies - No text or images are copied, even when it is your property. As I said before, it is a strategy, never write for writing if what you are looking for is SEO traffic. Pay attention to the URL, title and meta description of each article, these elements must contain the keyword you want to get. […]
  • If You Run A Small Business, This You Should Know About Seo - Under the methodology of Lean Startup or agile entrepreneurship, a conscious effort is made to amortize the risks and reduce the waste of resources by launching a possible idea with the current possibilities. As is to be expected, every small business seo owner is interested in having more information about their potential clients, their wishes and needs before […]