Search Engine Optimization
SEO and marketing strategy
SEO and marketing strategy
SEO (search engine positioning) and content marketing are intimately linked. When a web page is optimized for the search engine, the purpose is to appear as high as possible in the ranking of Google and other search engines and, for this, along with technical and structural factors, the content of a page is decisive .
The content marketing strategy is the highest class in project management and, although it requires a large investment of time, it is essential to have it to achieve the company’s objectives through content. To examine the extent to which the objectives are being achieved, control and regular and constant monitoring are used.
Before carrying out any other action, you have to define what commercial and marketing objectives are pursued with the content marketing strategy. These must be common to all departments of the company (marketing and company go hand in hand).
Closely linked to the positioning of the brand and the objectives of content marketing is the definition of the target audience (or audience) that is intended to achieve with the strategy, not only in a general way based on sociodemographic data, but rather considering the user individual as a potential interlocutor .
Before analyzing the content, it is necessary to proceed to inventory ( content inventory ) the one that already exists to obtain an overview of the state of the matter. Through an audit ( content audit ) the quality of the texts is tested.
10 TIPs on content strategies - No text or images are copied, even when it is your property. As I said before, it is a strategy, never write for writing if what you are looking for is SEO traffic. Pay attention to the URL, title and meta description of each article, these elements must contain the keyword you want to get. …
If You Run A Small Business, This You Should Know About Seo - Under the methodology of Lean Startup or agile entrepreneurship, a conscious effort is made to amortize the risks and reduce the waste of resources by launching a possible idea with the current possibilities. As is to be expected, every small business seo owner is interested in having more information about their potential clients, their wishes and needs before …If You Run A Small Business, This You Should Know About SeoRead More »
COMPLETE GUIDE TO WEBSITE OPTIMIZATION – HOW TO OPTIMIZE A PAGE FOR GOOGLE - First of all, if you have landed in this article is because you are looking to increase the number of quality visits to your website and, for this, you need to improve the organic positioning of your website . How is it possible to improve the SEO of your website? The first step is making a selection of appropriate keywords to achieve those …COMPLETE GUIDE TO WEBSITE OPTIMIZATION – HOW TO OPTIMIZE A PAGE FOR GOOGLERead More »
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