10 TIPs on content strategies

  1. No text or images are copied, even when it is your property.
  2. As I said before, it is a strategy, never write for writing if what you are looking for is SEO traffic.
  3. Pay attention to the URL, title and meta description of each article, these elements must contain the keyword you want to get.
  4. Try that the meta description is the first paragraph of your article literally.
  5. Use the second paragraph to enter the words you are going to use in H2 tags (Header Tags) in the most human way possible, do not enter them if the text is readable.
  6. Enrich the text of the articles with synonyms of the word to position.
  7. Each content of a URL must contain a minimum of 600 words on average, although everything depends on the number of publications that you make daily.
  8. Control at all times your original content and especially the common content in your domain.
  9. Think of visibility more than SEO.
  10. Hire a journalist to write the content strategy. Spelling and grammar are SEO values.

1. Content strategy for new domains


When we start to create the content strategy of a new domain, the main thing is to be calm, the results are seen from the article number 100, depending on the competence and quality of the texts.

1.1 Content strategies based on current content


If we take the premise that the content of a domain is well structured and written, we can use that same content to generate new articles for the blog. For example, if within the company section you describe several business services or strengths of the same as for example a 24-hour service, because in this case, it would be a good idea to start generating articles whose owner is the service or strong point selected. In principle these articles should not position in Google, so you can use the resources to give confidence to the user.

1.2 Content-based content strategies


One of my favorite strategies is to first analyze who is your competition and once it is defined, attack the same words that attract traffic. In this way you first get qualified traffic and in the process you take it away from the competition.

The competition has to analyze it constantly since competitors come online every day and some may be better than you.

1.3 Content strategies based on synonyms


For Google it is extremely important not to be repetitive about the words we want to position. This is something that we must take into account when we are doing a content strategy, whether we have authority or not. Each person is a world and can perform the same search in a multitude of different ways, this is something that is great for SEO, since we can open our catalog of words in the strategy, and above all, it allows us to find gaps that we can position quickly. A strategy that we can use together is the nexus strategy, that is, they are not synonymous but they are terms that interest our audience.

1.4 Attraction content strategies


This is something that I almost always end up doing to almost all my clients, it seems like a foolish strategy but I assure you that it gives results. To attract we can use many factors but the one that works best is the nexus. In Google Analytics we have a category of information about our audience, you can use all the data that you provide to create this type of strategy, yes, it should never be a priority, but as a complement to the one we are using since the conversions are minors.

1.5 Social content strategies


Because not everything is SEO it is fundamental to create content for our readers of social networks. This is the only type of article in which I sometimes allow myself to decrease the number of words published in the article, since I have verified that users (very much depends on the business model) are usually quick readers and investigate what else You can find on our website that you find interesting.

1.6 Content strategies based on logic


Many people are obsessed with searching for words with high traffic and a thousand other factors, but this is a strategy that must be implemented. It is not about attacking the most relevant words or those that any SEO program indicates to us that we have to use, it is about sitting in front of a paper, with the computer turned off and simply thinking what are the terms that we think we should or should to position in the top 3 of Google.

2. Content strategy for active domains


The advantage of working on a domain that already has traffic is that you have data on how your visitors behave before those visits, and above all you have data on which words are the ones that perform the conversions that really should be made. Having an active domain does not mean that the techniques described above should not be applied.

2.1 Content strategies based on Google Analytics


The Google Analytics tool contains a lot of beneficial data for our content strategy for SEO. Not only tells us how our visits behave, but if it is communicated with the data of Search Console (Google Webmaster Tools formerly) we can measure what are the words that have attracted a user who has made an action of the marketing plan, that Yes, you must have Google Analytics perfectly configured. What I do is perform strategies that I call 1/4, where I directly attack the word that I need to increase in the ranking only in one of every four publications. In the three remaining publications I use this word in the H2, the bold letters and the texts of the internal links.

Google Analytics can also be used to see what type of content works best within your social networks, just look at the section of: Acquisition / Social / Overview / Shared URL. Not everything is SEO.

2.2 Content Strategies based on Search Console


No doubt this tool is and will be one of my favorites in terms of SEO is concerned, I think it is the great misunderstood for the potential it has. This tool is not only valid to control the positioning of your words, but it can also be used to analyze the various factors.

What are the words that you have lost in the last months, in this way you can try to get them back, either with a new article or by modifying those that previously attracted traffic. It is advisable to look before in Google Analytics if these words have had conversions in the last year.

Discovering words for which you are positioned and did not know they were, you can use these new words to generate articles whose title is directly related to that word (exact match). You may be surprised at how many words a domain is positioned for and nobody knows.

One of the things that I like to measure with this tool is to see how words evolve over time, in fact, if I see that a word starts to have a high rise in the Google ranking, I always try to take advantage of that event . If it is below the 100 position I start including this word in the H2 of the articles until it passes from position 100, from there you can make an article whose title is the exact word. Creating links from previously positioned articles and re-indexing those articles in Search Console helps a lot.

2.3 Content strategies based on the loss of competition


The control of the competition is clear that it is something that we can not ignore. Personally, I like to implement within my strategy those words that the competition loses, first for strength in its loss and second for testing whether or not it is competitive.

2.4 Strategies for brand content and differential values


Never stop making a mark, being self-centered on the Internet works at the brand level. If you have done or are going to do something it is important that you say that you are going to do it, that you are doing it and that you have done it. Regarding your differential values, you must constantly create content that describes it with a link to that differential value, that way your internal LinkBuilding will upload to that URL.