COMPLETE GUIDE TO WEBSITE OPTIMIZATION – HOW TO OPTIMIZE A PAGE FOR GOOGLE

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First of all, if you have landed in this article is because you are looking to increase the number of quality visits to your website and, for this, you need to improve the organic positioning of your website How is it possible to improve the SEO of your website? The first step is making a  selection of  appropriate keywords to achieve those dreamed goals.

As you know, Google takes into account more than 200 agents when it comes to ranking a website in the top positions. However, it is almost impossible for a webmaster to control all these aspects, therefore, in this article we will see some factors that are available to a web owner and that you can control when positioning a website in the first search results.

 1.- KEY TERMS IN THE URL

The URL or address of a website is used to identify a page on the Internet and to explain what kind of content can be found inside a page. It is important that each page of a website contains its own URL with unique key terms that differentiate it from the rest.

Writing keywords in URLs is essential to indicate to the search engines and users the terms that are given more importance . In addition, URLs that include keywords are much friendlier to users because they tell Internet users what kind of information can be found within the text.

2.- SEO TITLE

The SEO title is one of the most important labels if you want your website to rank in the search results. Therefore, it is necessary to add the keyword in the SEO title of the page. SEO professionals say that the more the term you want to position is on the left, the more important Google will give to the keyword.

3.- SEO DESCRIPTION

This label, which allows writing no more than 160 characters, provides a summary of the content that will be found on the page and serves, mainly, to gain the user’s click and to stand out on the search results page .

The SEO description is a brief synopsis that explains what is to be found inside the page, therefore, it is important to include keywords and explain the content in a semantic way to capture the attention and confidence of the user.

4.- TAGS H1, H2, H3

To optimize a page for Google it is necessary to use the labels H1, H2, H3, H4 … H6. These labels must be used to form organized and hierarchical within a web page, that is, you can not start writing a title 4, then move to a title 1 and end with a title 3. As in a newspaper , the main headline is written at the beginning of the text and it goes down in importance. In a website the exact same thing happens.

5.- ALT TAGS

Insert visual content in web pages or blog is highly recommended as the text of the web becomes much more attractive to the user and also helps improve engagement in social networks.

From always online marketing experts say that using visual resources such as images, infographics or videos are very advisable as they help enrich the content . However, it is also important that this type of multimedia files include an ALT tag so that they are readable by search engines and not only for users.

6.- ADD KEYWORDS THROUGHOUT THE TEXT

Another aspect that must be taken into account to optimize a website and be able to appear in the first search results is that it is necessary to repeat in a natural way the key terms that we want to position throughout the text we write .

However, we should not abuse the writing of over-optimized content written exclusively for SEO. It is important that the articles include the keywords that we want to position, but these should not be repeated in an exaggerated manner nor should articles directed to Google be published instead of for the users.

Google always advocates naturalness and semantic content , therefore, avoid putting key words between footers that make no sense in the context of the writing.

7- INCLUDE INTERNAL AND EXTERNAL LINKS

The internal links help to boost the seo positioning of a web page and above all they stimulate to decrease the rate of abandonment of a web since linking own content of interest we get that the visitor remains for more time in our web.

As for the inclusion of external links , if from time to time we add outgoing links to sites of authority and prestige such as wikipedia, newspapers or universities we will be transmitting the strength of these outgoing links to our website . Remember that linking to authority sites in your own market niche and with a similar theme is a good practice that Google values ​​a lot when it comes to ranking a page .

8.- REDUCE THE LOADING SPEED

Optimize the performance of a website (WPO) is necessary to improve positions in Google. In fact, this aspect is giving a lot to talk because Google has declared without any pretext that it greatly appreciates the optimization of the loading speed whenpositioning one website over another.

To reduce the loading speed of your portal, we recommend that you return to this article in which we indicate the secrets that we have followed to increase the number of visits .

9.- TRACKABLE WEBSITE

In order for your web page to be optimized for Google it is necessary that it can be tracked by the search engine, otherwise it will not appear in the search results when consulting certain keywords. To allow your website to be crawlable, you must create a sitemaps.xml file and follow an understandable link structure.

10.- USE AN ADAPTIVE WEB DESIGN

To this day, Google values ​​all those  web pages that adapt perfectly to any device, be it PC, mobile, tablet. Therefore, it is necessary to optimize your website so that any user can view the page of your portal regardless of the means by which the user accesses to view a website.