Content for SEO

All marketing professionals agree on the importance of maintaining content strategies and SEO in the same place, but very often they live apart as an ill-matched marriage. For what is this? Why should we move from content and SEO strategies to talking about SEO content strategies , all together?

In this article we will tell you how to get these two disciplines to work together and in harmony, getting results and growing your business.

What is content marketing?

Before defining the complete concept of SEO content strategies, let’s start with the basics.

Content marketing is a technique aimed at creating and distributing valuable information, relevant and consistent with the image of the brand to attract potential customers.

It’s not selling, it’s providing answers to the questions that your potential customers are already asking Google. It is up to you to be the answer or to be the competition.

Is it just information? No, of course not. Content is also entertainment, as many brands do, such as Red Bull or GoPro, who create content designed to entertain their audience while generating a concept intimately linked to content marketing, engagement .

What is the engagement?

Let’s say you have a problem with the washing machine. You feel handy for a day and decide that you will be able to fix it with a YouTube video tutorial. After several hours and with the washing machine disemboweled, you decide to call a technician to solve the problem.

Who do you think is more likely to call? The first you find on Google or the one you showed you with a tutorial on YouTube that is able to fix the washing machine? That connection that you have developed with the professional that has provided you with the content is called engagement .

The issue is that content generates trust and confidence generates sales.

Content marketing is, as you may have guessed, a non-invasive, non-invasive technique that does not come to your attention.

That is why it is so effective, because potential clients have a need and seek solutions to their problems. It would be the opposite of the classic television commercials, which shoot everything that moves, whether or not it interests those who see them.

What is SEO?

Thanks to this optimization, you can attract traffic to your website / blog from the Google results. It is often considered to be free traffic, although it is not, because the content must be generated.

Be that as it may, the reality is that Google does not charge you for appearing in the search results.

Do you see the relationship?

We create content, which well optimized thanks to SEO, will appear in the first Google search results.

Frequently, companies work separately both concepts, on the one hand the content, with expressions like ” I want to write about this because I think it’s important for my business ” and on the other, expressions like ” I’m going to talk to someone about SEO so that it improves the positioning of my web “.

Can you combine the two concepts to work together?

Yes you can. It is more, it is due.

SEO content strategies

Today and in the future, when someone has a problem, a need or a curiosity, the first thing he does is ask a search engine (Google almost always).

But not everything is Google. Social networks or email marketing are also important to get the message to all corners of the world. And they are very powerful channels, eye, with a very high return on investment.

However, the same thing happens to them as to television. They shoot everything that moves, because not everyone who follows you on social networks is willing to buy, nor all those who receive an email will leave everything for your brand.

Therefore, the bulk of your content marketing efforts should be done in the search engines. The one that poses a need to Google is much closer to the purchase than one that gives you on the networks by chance.

How to get your content in the top positions of Google?

The competition is tough, that’s what you have to be aware of.

If five years ago any SEO or content work could achieve visible results on your website, nowadays you have to work hard.

You must work both at the same time. That is, poor quality but optimized content will not work and a very good content with a poor SEO strategy will not get the top positions of Google.

How to get it quickly?

Well, you have three possible strategies. The first is to publish in domains that already have a lot of authority and the second one, to improve the positioning of your site so that the contents that you are generating position better. The third is to attract links to your website that make you more attractive in the eyes of Google.

Strategy 1 / Publish in very authoritative domains

This first option does not need explanation. If you go to a media outlet or a specialized digital magazine in your sector, you will be able to position yourself among the top positions of Google without too much difficulty.

Our recommendation when considering this type of strategy is that you offer high quality content. So they will count on you on a regular basis. They win, because they do not need to create the content and you get to appear among the top positions of Google.

However, you have to work a little. You can not reach a website with great prestige and offer anything because the odds of being told are not high enough.

The ideal is that they are the ones who choose among a series of topics that you offer, yes, that have to do with your area of ​​expertise.

If you dedicate yourself to aesthetic medicine and want to write for a marketing blog, it’s likely that this link will not take you much traffic. There are not many marketing professionals who suddenly feel the need to get rhinoplasty while reading about Inbound Marketing.

Once you have obtained the authorization to publish on a website with great authority, we recommend that you look.

Investigate, consult sources from other countries, offer fresh examples and, if possible, audiovisual material that completes the information.

Strategy 2 / Improve the authority of your own domain

This option requires much more time and dedication, especially, because Google does not offer you recognition as quickly as we would like.

But it is not impossible either. This is where both concepts are definitely united and SEO content strategies are created.

To begin, it is necessary that the SEO fundamentals of the site are very clear. That is, you do an audit to know what aspects you can improve (duplicate H1 titles, low text / html relation, lack of meta descriptions, etc) and get down to work.

Then, create articles under one of the aforementioned SEO content strategies with head, instead of writing about what you want.

The ideal is that they are the ones who choose among a series of topics that you offer, yes, that have to do with your area of ​​expertise.

If you dedicate yourself to aesthetic medicine and want to write for a marketing blog, it’s likely that this link will not take you much traffic. There are not many marketing professionals who suddenly feel the need to get rhinoplasty while reading about Inbound Marketing.

Once you have obtained the authorization to publish on a website with great authority, we recommend that you look.

Investigate, consult sources from other countries, offer fresh examples and, if possible, audiovisual material that completes the information.

Strategy 2 / Improve the authority of your own domain
This option requires much more time and dedication, especially, because Google does not offer you recognition as quickly as we would like.

But it is not impossible either. This is where both concepts are definitely united and SEO content strategies are created.

To begin, it is necessary that the SEO fundamentals of the site are very clear. That is, you do an audit to know what aspects you can improve (duplicate H1 titles, low text / html relation, lack of meta descriptions, etc) and get down to work.

Then, create articles under one of the aforementioned SEO content strategies with head, instead of writing about what you want.